ARTESIAN LAUNCHES CINEMATIC DEBUT – UNFOLDING & EXPLORING – THE VIDEO
9th February 2015 – Artesian, winner of ‘World’s Best Bar’ for three consecutive years and widely recognised as leading the avant-garde movement within the bar and drinks industry has launched Unfolding and Exploring – The Video.
Inspired by the Unfolding and Exploring menu that launched in 2014, Head Bartender Alex Kratena and Assistant Head Bartender, Simone Caporale, have joined forced with London-based film makers Marek Mysicka and Sakari Lerkkanen to produce a cinematic homage to ‘Unfolding and Exploring’ – unfolding new ideas, exploring new territories and diving into the detail of each key serve with cinematic poise.
Ingredients are explored with strong visual representations that unfold against the backdrop of a musical score culminating in the Selfie Compatible transforming; thereby representing the philosophy of the bar to explore new areas of cocktail mastery and surpass the standard rules of cocktail creation.
About the ‘Unfolding & Exploring’ Directors
Marek Mysicka is London based filmmaker with portfolio covering broad spectrum of genres. He worked as a director of photography on online campaigns for Dunhill, Addidas, Harvey Nichols, Farfetch, Expedia and other commercially successful projects.
For this project Marek teamed up with Finnish born director Sakari Lerkkanen who is known for strong emotions, visually stylized storytelling and use of symbolism, which has been notified internationally by the festivals and press articles.